When your customer or prospect sees your delivery package, do they immediately have a good feeling about your company because of the appearance of the package? Does your package imply a better perceived value than the competition? If not, your company may need to spend more promotional dollars (and why not use co-op dollars, as many of our customers do) to promote your products and services to your dispenser.
Virtually every company in the world with a truck paints their logo on the side. That's because it becomes a traveling billboard building value in corporate identity and brand name recognition. Think of your delivery packages as thousands of traveling billboards. And don't forget your package is always seen by at least one very important person...your customer. The objective is to have the highest impact, most noticeable package in the market... "The Power is in the Packaging."